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THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER Published: 23rd March, 2015 Last Edited: 23rd March, 2015. Customer retention refers to the ability of a company or product to retain its customers over some specified period. Customer Retention Essay 1 ABSTRACT The association between customer satisfaction and customer loyalty is one of the most central relationships for ... The Mzumbe University, a dissertation entitled The influence of Service Quality on. Customer Retention in Commercial banks in Tanzania The Case of CRDB.
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